What made a 20 year journalist go into PR?

What made a 20 year journalist go into PR?

Changing career in the middle of your life is never easy and after 20 years at the North Devon Gazette I hadn’t imagined I would be doing anything else. Setting up my own PR company had been an idle ambition for a long time, but I hadn’t expected to be out on my own...
Why do you need PR to point the way?

Why do you need PR to point the way?

Most businesses and organisations will need some form of PR services from time to time. You might think you can do it yourself. And yes, you can, but it’s a lot of legwork when you’re also trying to run a business. In my 20 years as a journalist, many stories did not...